About Pluro
We’ve built a co-creation model that truly values the doctor as a partner - integrating 100% of their practice into a platform that rewards both performance and purpose. Pluro exists to elevate fertility care itself: empowering doctors to focus on what they do best, while helping every aspiring parent access world-class treatment with confidence and compassion. Together, we’re building not just India’s largest fertility platform, but the best one.
About Pluro
We’ve built a co-creation model that truly values the doctor as a partner - integrating 100% of their practice into a platform that rewards both performance and purpose. Pluro exists to elevate fertility care itself: empowering doctors to focus on what they do best, while helping every aspiring parent access world-class treatment with confidence and compassion. Together, we’re building not just India’s largest fertility platform, but the best one.
Redefining FertilityCare in India
At Pluro, we know that the road to parenthood looks different for everyone. We honor every path with
- expertise you can trust
- guidance you can understand
- support you can feel
We aren't just specialists; we're your partners. The kind who don't stand apart, but walk beside you - steady, present, and compassionate. A good partner doesn't push, pressure, or pretend to have all the answers. They listen. They understand. They make you feel seen, not studied; heard, not handled. That's what makes Pluro different. We don't just provide care - we share the journey.
A New Path to Parenthood.
We’ve built a platform anchored in safety, trust, and technology. Every part of the fertility journey - treatment plans, medical protocols, pricing, outcomes, and processes - is clear and accessible. No hidden steps. No surprises. Each Pluro clinic is led by doctors with an average of over 26 years of experience, ensuring care that’s consistent, evidence-based, and deeply human.
At Pluro, each clinic is designed to create a calm, reassuring environment that helps patients feel at ease from the moment they walk in. Each clinic integrates biomatch technology as a safety-first system that eliminates the risk of sample mismatch. Our clinics also maintain digitized patient records, ensuring seamless and secure access to medical history and treatment details - both for patients and doctors.
Our Mission
To be a true partner in parenthood - empowering those who provide care and those who seek it.
Our Vision
To build India’s best and most trusted fertility platform - a place where personalized, evidence-based care meets the power of technology, ensuring every journey to parenthood is guided by trust, excellence, and compassion. We’re creating an ecosystem of transparency, safety, and dignity - where patients and care providers stand together as true partners, and every interaction reflects exceptional, heartfelt care.
Our Founders
Pluro is led by three founders who bring together over 90 years of medical, clinical, and entrepreneurial experience—uniting deep domain expertise with a shared vision to elevate fertility and fem-health care across India.
Dr. Bhaskar Shah
A pioneer in Indian cardiology and healthcare entrepreneurship, Dr. Bhaskar Shah brings over 40 years of experience in clinical practice and institution building. As Co-Founder and Head of Cardiology at Jupiter Hospitals, and Founder of Asian Heart Institute and Ashirwad Heart Hospital, he has played a pivotal role in shaping high-quality, patient-centric healthcare delivery in India.
Dr. Shah’s vision and operational expertise have helped establish world-class hospital systems rooted in integrity, transparency, and clinical excellence. His leadership extends beyond medicine bridging the worlds of healthcare management, technology adoption, and patient trust.
At Pluro, he applies this wealth of experience to build a platform that merges clinical depth with strong governance, scalable systems, and sustainable growth setting new benchmarks for how fertility and women’s health services can be delivered in India.
Dr. Jaydeep Tank
Dr. Jaydeep Tank is one of India’s most respected names in obstetrics and reproductive medicine, with over three decades of clinical leadership and academic contribution. A Fellow (Honoris Causa) of the Royal College of Obstetricians and Gynaecologists (UK), he has served as President of the Federation of Obstetric and Gynaecological Societies of India (FOGSI) and the Mumbai Obstetrics & Gynaecological Society (MOGS).
Over his career, Dr. Tank has been instrumental in shaping national policies and advancing best practices in reproductive health. He has consulted for over 20 IVF centers across India and internationally - including the National Fertility Centre in the Maldives - helping them achieve higher clinical and ethical standards.
Known for his mentorship and patient-centered approach, he has trained dozens of fertility specialists and remains deeply committed to making advanced reproductive care accessible and evidence-based.
Dr. Parikshit Tank
Dr. Parikshit Tank brings over 25 years of expertise in obstetrics, gynaecology, and reproductive medicine, combining clinical excellence with a strong academic and leadership background. Currently serving as the Deputy Secretary General of FOGSI, he has also been a Committee Member of FIGO’s Preterm Birth Initiative, contributing to global discussions on maternal and reproductive health.
A Fellow of the Royal College of Obstetricians and Gynaecologists (UK), Dr. Tank is associated with 15+ leading IVF hospitals and centres across India. His clinical expertise spans IVF, ICSI, high-risk pregnancy management, and patient counselling, with a particular focus on evidence-driven, ethical fertility care.
At Pluro, he brings his deep understanding of the challenges and aspirations of modern reproductive practice - championing a model that empowers doctors and delivers transparent, personalised treatment to every patient.
Our Directors
The Pluro board provides governance, strategic oversight, and stewardship of our mission.
Mr. Siddharth Shah
Siddharth is the Founder who started PharmEasy with an intent to change the way healthcare is delivered in India. He is currently vice-chariman of API Holdings / PharmEasy. He dreamt of creating India's first digital healthcare platform while still pursuing his MBA with the vision of 'Simplifying Healthcare, Impacting Lives', and has worked for over a decade to realise that dream as API Holdings.
He holds a bachelor's degree in Computer Science Engineering from D.J. Sanghvi College, Mumbai and a PGDM (equivalent to MBA) from the Indian Institute of Management, Ahmedabad.
He has been felicitated with the 'Fortune India 40 under 40' honours for 'India's brightest young business minds' and 'The Economic Times 40 under 40' in 2021, along with being the youngest recipient of 'IIMA Alumni Achievers Award'.
Apart from his entrepreneurial journey, Siddharth is an avid traveller and sports enthusiast, having been a National level Go-karting Champion for several years. He actively volunteers for Gitarth Ganga - in creating several libraries and centres of excellence on Indian religious & cultural heritage
Our Centres
Each Pluro center is designed around key design or care philosophy - patient comfort, data-driven treatment, ethical transparency, etc., ensuring every visit reflects the same commitment to trust and clinical excellence